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CASE STUDIES...

Business Writing

Does your copy and content enhance your business and satisfy your target customers?

CLIENT CASE STUDY:
Greater Phoenix Chamber of Commerce – 19th Annual Athena Award insert for the Arizona Republic

Goal: To do 5-to-10 minute interviews on site at the awards event and create profiles in a quick 48-hour turnaround of outstanding business women who were finalists for the international award that honors women in business.

Audience:

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CLIENT CASE STUDY:
womenCONNECT.com - Sweepstakes E-mail

Goals: To attract new users via online sweepstakes promotion ClickMiles( frequent flyer) campaign, build traffic and branding for professional women's site, and expand audience for ad/sponsor revenue.

E-mail campaign to in-house list and selected external opt-in e-mail lists for Women 18 to 45.

E-mail to in-house list:

Win Free Escape Miles!
Need a break? Just think...25,000 free miles...and away you go.

As a valued member of womenconnect.com, we want to give you a sneak preview of our special Escape Miles Sweepstakes. Just fill in the entry form, and you're eligible for 25,000 free ClickMiles wherever you want to go. They'll be two winners selected every week from now through February…the perfect time to get away from it all.

You can also refer a friend and receive additional chances to win free miles with womenconnect.com's Enter a Friend, Enter Again.

Do yourself a favor…sign up now. Enter womenconnect.com's sweepstakes at www.womenconnect.com and take a break on us. You deserve it!

Opt-in e-mail for external lists:

E-MAIL SUBJECT LINE: womenCONNECT.com OFFERS A REAL POWER TRIP: 30 SWEEPSTAKES WINNERS WILL EARN 25,000 FREE ClickMiles (tm)

Just think...25,000 ClickMiles (tm)...and away you go.
No purchase necessary! It's easy.
Just register at womentCONNECT.com (WCC) now at for your chance to win 25,000 Free ClickMiles (tm).

Winners get to choose from 9 different airlines—not just one carrier. And there are lots of winners...two winners every week from now until February 6, 2000.

You can also improve your chances to win by telling your friends. Every time a friend registers and gives your name and e-mail, you get another chance to
win 25,000 ClickMiles (tm) with WCC's "Refer A Friend" Sweepstakes. During the final week of the Sweepstakes, the two people with the most referrals at the end of the contest will also win 25,000 ClickMiles (tm) each.

Don't miss out on this exciting opportunity from womenCONNECT.com, the source for women in business, who occasionally need to "Take A Break."

Enter now!

Results: 7 percent response rate to opt-in e-mail campaign. Doubled user registration.

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CLIENT CASE STUDY:
JDGdesign.com - Web Content

Goal: Developed site's Web copy and format to provide continuity for the site's building construction theme and tool images. Copy supported the site's blueprint motif by incorporating each tool's metaphor into its related sections.

Audience: New and former users to attract business and strengthen the firm's online presence. Clickable tool icons linked to samples of annual reports, corporate identities, and marketing communications.

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CLIENT CASE STUDY:
National Association of Federal Credit Unions (NAFCU) - Direct Mail Campaign

Goal: To motivate credit union association CEOs and volunteers to attend conference.

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CLIENT CASE STUDY:
Physician Scheduler - Newsletter Article

Goal: To announce and promote the launch of a product Web site for physicians and medical professionals and direct them to tips, techniques, and a demo of the medical staff scheduling software.

Physician Scheduler’s New Web Site: At Your Service — On Your Schedule

By Erana Leiken

Whether you are just learning about the powerful features of Physician Scheduler or already an experienced user, you will find Physician Scheduler’s Web site rich in information, technical support, tips and techniques, and even a free demo of the world’s #1 selling medical staff scheduling software. In addition, the site gives you the latest product and pricing information, scheduling solutions, and client success stories.

Like the software, the site is designed for physicians, radiologists, anesthesiologists, cardiologists, and other medical professionals in group health care practices and hospitals. Physician Scheduler’s Web site addresses the ongoing scheduling needs of the medical community. Open for business round the clock, the site is available and accessible "on your schedule" from your desktop.

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