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Web Presence - Online and Print

Tie your print and online together for impact and savings.

CLIENT CASE STUDY: Executive Recruiters - Curphey & Malkin Associates, Inc.

Goal: New Web design, theme, and content for established recruiting firm. Content and images developed to maximize search engine placement and create higher visibility for employers and candidates.

Results: Client's services now have enhanced look and feel and are more accessible with SEO keyword and meta tag strategic placement.

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CLIENT CASE STUDY: Realtor - McEnearney Associates, Inc.

"I am so glad Erana was able to work with us on this project. Not only has she helped us reach one of our company goals, but she has taught me a lot along the way about developing and marketing a Web site."
   -Ann McClure - Marketing Manager, McEnearney Associates, Inc.

Goal: Create Web site content and architecture for leading Northern Virginia realtor.

Design & Content: Agency's logo incorporated as arch above residential door with "sold" sign on doorknob and skeleton door keys served as navigational icons. Developed property listings section for weekly updates, realtor network links, and fun stuff section for the lighter side of selling real estate.

Audience: Residential and commercial buyers and agents.

Online: Cross-promoted from other realtor sites and integrated with SABRE reservation system.

Print: Supported realtor's print collateral.

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CLIENT CASE STUDY: Business Travel - Premiere Travel

Goal: Create customized Web presence for Premiere Travel, metro-DC international business travel agency.

Audience: Business clients and international travellers.

Online: Built to work with SABRE's Travel Information network and reservation system.

Print: Look and feel of the site continued firm's logo and print collateral for a consistent campaign.

Promotion: Premiere Travel site featured as a "cool site" by Australia's largest Web rating service.

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CLIENT CASE STUDY: JDG Storyboard Newsletter

"JDG Storyboard is developed in electronic format, printed for local distribution, and added to our Web site for global access."   - Excerpt from design firm's award-winning client newsletter, "JDG Storyboard," for print and online distribution.

Goal: Communicate regularly with clients and prospects about the firm's awards, new projects in print and online, and successful print and Web case studies to reinforce its existing business and generate new business from firm's expansion into Web design.

Audience: Clients, prospects, and press for distribution in print and on the Web.

Integrated campaign collateral: Trade shows, direct mail, lead follow-up, and proposals.

Results: Print & Graphics Award and high marks from customers.

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CLIENT CASE STUDY: Best Software's HR Bookmark Web Site

HR Bookmark Site

"Erana was tasked with turning a rough idea for an informational web site into a reality...she had to originate many ideas for content, source third party content or develop original material – activities in which she was very successful."
  - Elaine Kelly, former VP of Marketing, Best Software.

Goal: Develop and launch a one-stop resource for HR professionals and build a relationship marketing Web site to generate new users as potential prospects and customers for HR software products.

Audience: Busy HR and personnel management and recruiters who said they needed an online center for HR resources; value-added content focused on their interests and issues.

Strategy: Build an online community Web site for one-to-one relationship marketing and integrate it with corporate direct marketing, advertising, marcom, and PR.

Results: Site attracted 80,000 regular users a month, including global prospects. Site was awarded "Mark of Best Practice" from BBP and cited as a "valuable" site for HR professionals on Larry Chase's Web Digest for Marketers.

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