- Web PR strategy, competitive research & positioning:
- Researched online privacy products for credit card monitoring and fraud protection
company. Developed online promotion plan, e-mail campaign models, and online partnering
opportunity portfolio (Intersections, Inc.).
- Researched and analyzed online competition for an outsourcing firm. Prepared site
evaluation recommendations to strengthen online positioning and branding. (TWG).
- Developed targeted online PR plan and strategy (media contacts and financial links) for
global print publishers launch of new investment newsletter on the Web (Phillips
Ad and e-mail campaigns, sweepstakes, search engine optimization, and online
- Developed e-commerce user survey; Yahoo keyword advertising campaign; meta tag
and search engine registrations; site analysis, recommendations, and enhancements.
Site went from no ranking to being listed first on metacrawler search engines.
- Developed online sweepstakes theme, messages, content, and e-mail campaign. Sites user traffic and registration doubled in the first month of the
launch View Case Study.
- Initiated, produced, and promoted professional community site, HRBookmark,
one-stop resource for HR managers. Site awarded prestigious BBP’s Mark of
Best Practice and cited on Web Digest for Marketers for valuable service to
its users. (Best Software).
Site architecture, design and navigation, content development, and online
- Developed Addy award-winning intranet print/Web campaign collateral and customer
extranet prototype for international telecom (Concert
- Created Web site design, navigation and content for
leading Northern Virginia realtor (McEnearney Associates) and international business
travel agency (Premiere Travel).
- Developed Web-enabled content concept for product collateral online (Software AG).
- Developed online and CD-ROM user guides for Web-enabled national dealer catalog (Mobil).