NEW '98 NetExpo - Seminar Description
|"She was the best seminar speaker! This is my 3rd, and I am happy this one
was worth it!" — Attendee
Wednesday, September 9, 1998
9-10:15 a.m. * Advertising/Marketing
Web Marketing: A Tool for Everyday Business
Confused about what to do with the Web and how to make it work for you? Discover how you can use the Web for your everyday marketing applications, whether it's for advertising, PR, direct mail, competitive intelligence, marketing research or keeping informed about your industry. Learn which Internet resources will optimize your job in a small company or large corporation. Simplify your everyday information needs and expand your marketing know-how by seeing which sites can help you on the job.
* Learn how to utilize the Web for your daily marketing activities
* Let the Web help you work smarter with this nuts and bolts approach
Erana Leiken of Tiger Marketing is a senior marketing consultant, Internet writer, and George Washington University instructor with 18 years of experience in high-tech marketing, interactive services, and Web business applications.